![]() Their current state of certainty is just that – current. Or in other words “PLEASE INFLUENCE ME NOW! I CAN’T MAKE UP MY MIND, SO PLEASE HELP ME!”Īt a “3 or 7”, feelings of certainty or uncertainty are less set in stone than if they were at the level to the right or left of them. Conversely, if the prospect’s currently at a “one,” then they are in a state of absolute uncertainty at that moment.įor example, your product is at “10” Your prospect is absolutely certain that they love your productĪt “5” this is referred to as “sitting on the fence”. If a prospect is currently at a “10” on the certainty scale, then it means he or she is in a state of absolute certainty at that moment. Trust you as an expert in your field will fulfill their needs first.Love your product and trust that it will fulfill their needs.Logically and emotionally, on a certainty scale from one to ten, your prospect must:. ![]()
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